RESUME

Professional ​
info​​

Quantitative social scientist, and cross-functional team lead, with an Account Executive's eye for customer needs.

Work​
experience​

Marriott International Inc.

Director of Marketplace Analytics, 2019–to date

  • Evangelized machine learning, goal setting (OKRs), and customer discovery frameworks to internal startups, resulting in the adoption of a more analytical process, greater resource commitments, and more targeted marketing campaigns.

  • Created customer acquisition reference model and planning process for new initiatives, resulting in significantly more credible launch plans from the Loyalty Marketing and Finance departments.

  • Led omni-channel instrumentation, measurements, and reporting for Eat Around Town initiative, resulting in more accurate, visible, granular, and timely omni-channel performance tracking.

Nike Inc.

Director of Product Management, Advanced Analytics and Machine Learning, 2018–2019

  • Servant leader for the “Demand Sensing Transformational Initiative”, the most important initiative in Nike Inc.’s digital transformation. Rated highly successful in leadership skills in a highly matrixed organization.

  • Used customer-centric selling techniques to build relationships across a large, complex, and highly matrixed Fortune 500 company.  Persuaded a 1,500 strong org to begin adopting machine learning, and automation.

Cambridge Social Science Decision Lab Inc.

Technical Founder, 2013–2018

  • Built “automated statistician” B2B enterprise software to measure the lift of business initiatives using offline A/B tests.

Harvard T.H. Chan School of Public Health

Research Fellow, Department of Global Health and Population, 2011–2012

  • Led the introduction of applied game theory and causal inference to flagship doctoral seminar on health systems reform. Resulted in a Lecturer job offer (declined).

World Bank Group

Staff Economist, Development Economics Prospects Group, 1999–2006

  • Implemented state-of-the-art automated data systems and time series forecasting models. Resulted in more detailed, timely, and frequent reports, with a smaller team.

Skills

PRODUCT MANAGEMENT

AGILE SOFTWARE DEVELOPMENT

BUSINESS STRATEGY

CUSTOMER-CENTRIC SELLING

DATA SCIENCE

RESEARCH DESIGN

CAUSAL INFERENCE

APPLIED GAME THEORY

Data Science

PYTHON 3

R

STATA

STAN

GIT

VSCODE

LATEX

SQL

JIRA

TARGETPROCESS

CONFLUENCE

Education

Ph.D. Political Methodology (causal inference)

New York University, 2010.  Completed in 4 years.

M.A. International Economics

Johns Hopkins University, 1999. Graduated with distinction.

B.A. Politics, Philosophy and Economics

Oxford University, 1996

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© 2020 by Fernando Martel García.

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